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Getting to Grips with Social PR: The Key to Helping Your Clients Stay Relevant and Grow in the Digital Age

presented by the NCC Independent Public Relations Alliance
May 4, 2017 -
11:30am to 1:30pm

Social media is no longer something "the kids" do. It’s part and parcel of 21st century communications.

Yet even today, many practitioners don't adequately harness the true power and promise of social technologies for their clients, still functioning in somewhat of a silo, instead of being Social PR Superheroes.

At this event, join Shonali Burke, ABC, an award-winning and globally-recognized Social PR strategist, teacher and trainer, to learn:

  • What true "Social PR" is and isn't, as she walks you through her 7C Social PR Framework;
  • How smart measurement does not have to break the bank and can help you deliver bottom line results for your clients and showcase them even more; and,
  • The secret sauce to building inspired communities of influence, which are at the core of successful Social PR.

Location:
Ruth's Chris Steak House
8521 Leesburg Pike
Vienna, VA 22182
Metro: Spring Hill (Silver line) 

Cost:
$35 PRSA and PRSSA Members
$45 Non-members

$10 more at the door

Online registration closes at 10:00 a.m. on Tuesday, May 2

Refund/Cancellation Policy

About our Speaker:

Shonali Burke is the accredited, award-winning president and CEO of her eponymous Social PR consulting firm which helps businesses small and large take their communications from corporate codswallop to community coolTM. She is also the founder of The Social PR Virtuoso®, which provides online training and resources in Social PR for ambitious professionals, with a strong emphasis on strategy and measurement.

An early adopter of social media in the PR space, Burke founded and still hosts the #measurePR hashtag and Twitter chat.

A veteran of both large and small PR agencies, Burke is also an adjunct faculty member at Johns Hopkins University's M.A./Communications program, where she teaches courses on nonprofit communications in the digital age and public relations writing. She is also an instructor for Rutgers University’s PR Certificate program, teaching a course on public relations measurement.