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How to Better Brand Yourself Online

January 10, 2013 -
11:30am to 1:30pm

Cost:
$28 IPRA and PRSA Members
$38 Nonmembers

Online registration closes at noon on Tuesday, January 8.  No refunds or cancellations after that date.

Onsite prices:
$33 IPRA and PRSA Members
$43 Nonmembers

$5 more at the door (space permitting
 

Location:
Embassy Suites
8517 Leesburg Pike
Vienna, VA  22182

Kick off the New Year by learning how to expand your online profile during our January  “Lunch and Learn”  program.  The program will walk you through a variety of best practices to establish and protect your brand online.

It’s no longer enough to rely on the quality of your website, the mere presence of a LinkedIn page, and the fact that you’re on Twitter. Your brand now encompasses the search results when your name and company are Googled, how well optimized your LinkedIn profile is, even the email address you choose.

Your online presence is very often the key differentiator between you and your competitors. By the end of the program, you will have a working knowledge of the tools and techniques that will help you to:

  • Identify your brand through the eyes of your clients and stakeholders
  • Build that brand as appropriate using the most popular social media channels
  • Distinguish your brand
  • Monitor and measure your progress

As a new feature to our programs, after the speaker presentation, we will open up the program for some real time sharing and learning among ourselves.  Come prepared with your questions, and share your experiences, tips  and success stories of how you expertly promoted yourself online!

About our speaker

Jonathan Rick is the president of the Jonathan Rick Group, a digital communications firm that helps brands use social media to shape and tell their story. Whether via a website, social network, blog, vlog, ad, or app, he’s employed e-strategies to build brand equity, create buzz, and drive public opinion.

Clients for whom he’s led campaigns range from those in the Fortune 100 and the federal government, to national nonprofits and trade associations, to startups and individuals. He created the digital strategies for the widely lauded White House initiative, Startup America, an eight-city, cabinet-level road show to encourage entrepreneurship, and spearheaded the digital marketing and promotion for Operation MySpace, the first concert broadcast online in high definition.

Jonathan writes for publications including Mashable and Fast Company; is quoted in media outlets including the New York Times and PR Daily; and speaks before organizations including the American Marketing Association and Georgetown University. He also serves on the board of the Washington, DC, chapter of the International Association of Business Communicators, and manages social media for Young Professionals in Foreign Policy.