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How to Start and Grow a Successful PR Practice

November 3, 2016 - 11:30am to 1:30pm

Have you ever thought about starting your own PR practice? Or how you might grow your existing firm and get the clients you’ve always dreamed of? At the Nov. 3 IPRA luncheon, two successful independent practitioners will describe what it takes to “go independent” and how they’ve built their practices. They’ll cover setting up and running a business, marketing yourself and getting clients, and they’ll talk about how they’ve landed larger accounts, expanded their services and survived the inevitable ups and downs of indie life. Our speakers, Sandra Wills Hannon, APR, and Ami Neiberger-Miller, APR, are long-time members of IPRA and will draw on their consider experience to offer valuable insights for both newbies and veterans.

Ruth's Chris Steak House
8521 Leesburg Pike
Vienna, VA  22182
Metro: Spring Hill (silver line)

IPRA Members - $35
PRSA and PRSSA Members - $40
Non-Members - $45

$10 more at the door

Online registration closes at noon on Wednesday, November 2. No refunds or cancellations after that date and time.

Speaker Bios

Sandra Wills Hannon, Ph.D., APR, is the founder of The Hannon Group LLC, an award-winning company that helps clients engage consumers using research-based public information campaigns. She has designed and executed campaigns for a variety of high-profile clients, including the White House Office of National Drug Control Policy, National Institutes of Health, AT&T, General Motors and the National Sleep Foundation. Prior to forming The Hannon Group, she was a vice president at Fleishman-Hillard.

Ami Neiberger-Miller, MA, APR, is the founder of Steppingstone LLC, a firm that provides communications and graphic design services to nonprofits, associations and small businesses. Her clients have included the American Forest Foundation, the National Center for Missing and Exploited Children and the Nature Conservancy. She is a prolific writer, trusted strategist and capable spokesperson on a range of issues, including higher education, youth development, military families, legal aid and veterans services. Thousands follow her on Twitter @AmazingPRMaven.