Communications and marketing professionals lack a definitive playbook for how to break through in today's constantly evolving media landscape. But there's hope. As the sands continue to shift, leaders on a mission mustn't decide whether it is more effective to depend on media outlets to get their message out, or go around them to reach and engage constituents and stakeholders directly. They can do both. This panel will highlight organizations and campaigns that embrace converging media in a changing landscape. They have leveraged traditional media relations tactics and today's direct-to-consumer digital strategies to advance their causes - supporting military families, advancing racial healing and advocating for policies that support the health and well-being of babies. It will also include expert perspective from influential media organizations that excel in digital communication and focus on state-level coverage to showcase best practices in achieving influence across America.
PRSA-NCC is proud to partner with the National Digital Roundtable to offer the first 20 members who register complimentary access to this panel discussion. Register using code PRSA.
Newseum / Freedom Forum Institute
555 Pennsylvania Ave NW
Washington, DC 20001
The first 20 PRSA-NCC members who register complimentary access to this panel discussion. Register using code PRSA. PRSA is a proud partner of the National Digital Roundtable.