Institute for PR to Bestow this Year’s Thoth Award for Research, Measurement, and Evaluation | PRSA-NCC
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Institute for PR to Bestow this Year’s Thoth Award for Research, Measurement, and Evaluation

June 13, 2018

For the past three years, PRSA-NCC has partnered with the Institute for Public Relations on the prestigious Research, Measurement, and Evaluation category of the annual Thoth Awards. Members of the

IPR Measurement Commission judge each submission based on the quality of program objectives and research design, how measurement and evaluation were integrated into program execution, and the effectiveness of the methodology in program evaluation. Each entry is required to include the research methodology and the key findings.

The IPR Measurement Commission is a nationally comprised body of members drawn from four segments of the global public relations industry: corporations, government, and non-profits; public relations agencies; research firms; and academia. Their mission is to develop and promote standards and best practices for research, measurement, and analytics that contribute to ethical, strategic, and effective public relations.

Any organization is eligible to submit an entry. Past recipients have included the Centers for Disease Control with Hager Sharp; the National Education Association; and the National Institute of Diabetes and Digestive and Kidney Diseases.

Online submissions for the 50th Annual Thoth Awards are now being accepted in 42 categories, including programs and components, and PRSA-NCC has also added new categories this year for best smartphone app, agency and communications team. The Thoth Awards are named for the Egyptian god of communication.   

If you have any questions about the new categories, or any other Thoth-related questions, please email Susan Apgood at sapgood@newsgeneration.com. For complete details and deadlines, visit https://www.prsa-ncc.org/thoth_awards and please use #thoth50 in all of your social posts.