IS IT REALLY A CRISIS? How to Define a Crisis, and When to React | PRSA-NCC
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IS IT REALLY A CRISIS? How to Define a Crisis, and When to React

presented by the PRSA-NCC Professional Development Committee
April 19, 2016 - 8:00am to 10:00am

Online registration is now closed for this event. Space will be available at the door.

8:00-8:30am - Registration, networking, continental breakfast
8:30-10:00am - Program & Q&A

Do you know how to recognize the difference between a crisis and an issue? Do you know how to react if it is a crisis? PR professionals must learn to differentiate between complaints, rumors, and crises. Sometimes, a “crisis” is not a crisis at all. When it is a crisis, it is crucial to be proactive. Being prepared with a crisis communications plan in place is important for responding quickly and efficiently. Join us on Tuesday, April 19 to learn more.

Attendees will learn:

  • How can you identify a crisis?
  • What steps can you take to prevent crises from occurring?
  • How do you manage a crisis?
  • Can crises occur on social networks?
  • How do you know what to say, when to say it, or where to say it?
  • How do you craft a crisis communications plan so the infrastructure to respond is in place?
  • How can you monitor reactions?
  • What lessons can you learn from previous case studies?

The panel will include:

  • Maureen Donahue Hardwick, Partner in Government and Regulatory Affairs Practice Group, Drinker Biddle & Reath LLP
  • Jim Moorhead, Managing Director Public Affairs & Crisis, Burson-Marsteller
  • Nick Peters, Senior Vice President, CommCore Consulting Group
  • Moderator: Susan Matthews Apgood, President & CEO, News Generation, Inc.

Cost:
$35 PRSA, WWPR & BPRS members
$60 Non-members
$10 Students/Retiree

Online registration will close at 10:00am on Monday, April 18
$10 additional at the door

Location:
U.S. Navy Memorial
701 Pennsylvania Avenue, NW
Washington, DC 20004
Metro:    Archives/Navy Memorial (yellow & green lines)