July 2018 President’s Message by Sabrina Kidwai | PRSA-NCC
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July 2018 President’s Message by Sabrina Kidwai

July 17, 2018

Dear PRSA-NCC members:

When I look back over the past year as president, I’ve learned a great deal about listening, compromise, and leadership. I’m a big believer that I don’t have all the great ideas, but it’s important to bring the best of people around you, so they can lead and shine. There are times when I’ve made mistakes and will continue to make them, but the key is admitting it and moving forward.

One of the things I’ve been working to do is be strategic in how we push out our programs and networking for the chapter. We are constantly looking at the programs and events we are doing and ensuring that your professional development needs are being met. 

Over the last few weeks, a couple of articles from Associations Now really got me thinking. One story had a survey asking association professionals, “What’s one skill you’d like to develop that you never thought you’d need, and how will you do it?”

The answers they provided ranged from learning HTML, long-term technology strategies, change management, learning computer programming and practicing innovation. So many of these skills are ones that we, as communicators, use every day.

When I look at my career, one of the skills I’ve learned is how to use UTM codes for campaigns. We are using them at ASAE throughout our properties, so we can gain a better understanding of what people are clicking-on and reading as well as how members are purchasing our products and services. Seeing how this data works and its insights have been great! 

What’s one skill that you want to develop? As a chapter, we want to ensure we are providing you with the right content and opportunities, so you can develop your skillset and expertise in communication.

Email me what skills or programs you want to learn, and I’ll pass it along to our board.

Hope everyone has a great July!


Sabrina Kidwai