Home > Events > Measuring Success in a Digital World: What you can and cannot measure, and why you should be okay with both

Measuring Success in a Digital World: What you can and cannot measure, and why you should be okay with both

May 3, 2018 - 11:30am to 1:30pm

11:30am - Noon: Registration, networking
Noon-1:30pm - Lunch and  program

Find yourself asking, “What does digital success look like?” You're not alone.

More and more corporate, government and non-profit organizations today bank on digital media—and often only digital—to get the word out about their people, causes or appeals. Too often, these organizations throw money or disparate tactics against that goal, leaving digital PR communicators like us to answer, “What is our ROI?”

It is difficult to divine the ROI of digital media campaigns unless you can measure the impact of what you are doing online—or more importantly—what you need to be doing.

This session offers several takeaways, including:

  • What success looks like: sometimes picture perfect, sometimes fuzzy
  • How to build a culture of measurement within your organization
  • How to make boring numbers sing: helping to interpret the analytical measurement of your social media program

PRSA & IPRA Members - $35
Non-Members - $45

$10 additional at the door, space permitting

Online registration closes at noon on Tuesday, May 1

BRIO Tuscan Grille
7854L Tysons Corner Center
McLean, VA 22102

Guest Speaker:

Mark Story is a strategic communications professional with more than 25 years of experience in issues management, public relations, crisis communications and brand management.

Mark is currently Director of Strategic Communications at American University. Previously, he directed online brand management for Alibaba Group leading up to the largest IPO in history, managed public affairs for the Securities and Exchange Commission during the 2008-09 financial crisis and advised hundreds of corporate clients while working for public relations and public affairs agencies.

For more than 10 years, he has also taught graduate school communications courses at Georgetown University and Johns Hopkins University, focusing on the effective use of digital media. Mark holds a master’s degree in marketing management from the University of Maryland.