A Modern Approach To Grow Clients and Accounts That Everyone Can Implement Tomorrow | PRSA-NCC
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A Modern Approach To Grow Clients and Accounts That Everyone Can Implement Tomorrow

Presented by the PRSA-NCC Independent PR Alliance
November 28, 2018 - 11:30am to 1:30pm
Traditional methods for business growth and overcoming competition have gotten a bit crusty. Build a culture of growth with a modern approach that everyone can embrace. Discover how to earn attention, rise above the competition, and shift focus from price to value – all with integrity (and humor).
  • "Our message is falling on deaf ears - prospects see us as a commodity."
  • "We waste a ton of time and resources pursuing opportunities that do not generate revenue."
  • "We can't seem to grow revenue."
  • "It seems like every opportunity we pursue ends up being just about price.
Join PRSA-NCC and renowned business advisor and keynote speaker Ian Altman discover the skills, practical exercises, and hands-on support to sharpen your focus and grow revenue with integrity.
Ian debunks myths about customer decision making by sharing his research conducted across thousands of executives on how they make and approve decisions. He inspires audiences with case studies of how large and small organizations alike have achieved remarkable growth with this modern approach.
  • Understand the way customers make decisions;
  • Get on the same side with your clients a trusted advisor, not a slimy salesperson;
  • Define where to focus your activities to maximize revenue per invested dollar;
  • More effectively handle pricing pressure; and 
  • Stand out from the competition.
Maggiano’s Little Italy
5333 Wisconsin Avenue NW
Washington, DC 20015
Metro: Friendship Heights (red line)


$35 PRSA Members
$45 Non-members

$10 more at the door, space permitting

Online registration closes at  5:00 p.m. on Tuesday, Nov. 27.

Event Sponsor

Ian Altman draws on decades of experience as a former CEO of technology and services businesses that he founded, sold, and ultimately grew to over $1 billion in value. This business success backed by years of research that Ian conducted to understand how customers make decisions, makes him a leading authority to help people become more successful in business. 
Business leaders call on keynote speaker, Ian Altman to modernize their sales and marketing to align with how today’s customers actually make buying decisions. Organizations around the world have relied on Altman’s guidance and inspiration to achieve remarkable business growth with an integrity-based approach to business. 
As a two-time bestselling author and columnist for Inc. and Forbes, Altman’s latest book, Same Side Selling, is “one of two intriguing books you should read on B2B consultative selling” according to business luminary, Seth Godin. Altman’s popular weekly Same Side Selling podcast is available on iTunes or wherever you get your favorite podcast. 
“Ian energized our team with strategies, tools, and most importantly confidence to stand out from the competition and best serve our accounts. Ian tailored his examples to our world, making it easy to implement the concepts and see immediate tangible success. We loved his session, and can’t wait to bring him back for more.”
“Ian Altman shows you exactly how to cut through the noise and approach potential clients with mutual respect to offer solutions that benefit both sides. If you are looking for a way to communicate with people in a manner that is easy, positive, honest and impactful, look no further. Ian's your guy and this is your program.”