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Narrowcasting: What Digital Marketers Need to Know

Presented by the PRSA - NCC Professional Development Committee
January 23, 2018 - 8:00am to 10:30am

8:00-8:30am - Networking, registration, continental breakfast
8:30-10:30am - Program and Q&A

With the growth of social media channels focusing on “narrowcasting,” or communication among smaller groups of people, you need to participate to stay relevant. Consumers’ use of these channels — like Snapchat and Instagram Stories — requires that marketers adopt new, creative approaches to content that fit within their overall digital strategy. By understanding how to harness this trend as a part of an overall digital strategy, you will be able to better ensure success.

Some brands and organizations are already experimenting. Using their content examples as a starting point, you will participate in a discussion about how the content uses narrowcasting to be successful and then brainstorm other content tactics. You will then be broken into smaller groups to create a narrowcasting content strategy for a sample company. 

Throughout this session, you’ll learn how to implement innovative content strategies into your communications plan, including how to:

  • Use narrowcasting on popular channels
  • Learn from examples — how organizations currently use narrowcasting
  • Approach narrowcasting planning to fit within a larger strategy
  • Generate content ideas that work for narrowcasting

About the Presenter:

As Hager Sharp’s senior digital strategist, Emily Zeigenfuse (@elzeig) has made a career out of helping organizations use their digital properties to achieve their mission. With 10+ years of experience in social media, digital strategy, and online communications, she is an expert at crafting, implementing, and measuring digital strategies that meet core business objectives. Emily’s work has included influencer outreach, social media research, social content, community management, analytics, and digital advertising, among others. 

 

 

Location:

Hager Sharp
1030 15th St NW Suite 600E
Washington, DC 20005

Metro: McPherson Square (blue/orange lines)

Cost:

$35 PRSA, WWPR and BPRS members
$60 non-members
$10 students/retirees

$10 additional the door