Years as a Member of PRSA-NCC: 5
Twitter ID: audreycaldwell
Why did you join PRSA-NCC? I wanted to stay on top of the latest developments in the field and be able to network with my peers.
How long have you been in the PR field? More than 10 years
What was your first job in the profession? My first PR specific role was the Communications Manager for the Dulles Regional Chamber of Commerce. Prior to that, I worked with the press as part of my job as the National Capital Region Marketing Manager for McGuire Woods, a large international law firm.
Tell us about your range of experience and/or your greatest skills. My experience is rather broad - from integrated strategy development and implementation, digital and social media, to corporate communications for executive leadership.
What’s your greatest career achievement? In the past few years, I've expanded into producing video and the corporate video I produced won a Telly award in 2014. I'm also excited to be co-chair of the new Loudoun/Western Fairfax committee of PRSA NCC. We held our first event in November and we're hoping to expand our committee and hold more events for PRSA professionals in Northern Virginia in 2015.
What are your current career/professional goals? I'm working towards my APR and hope to have it by the end of 2015.
How would you describe your professional philosophy? Collaboration is what makes our work more interesting and more successful. Lead by example and show appreciation to others.
What’s your dream job? I'd like to be involved in global public relations.
Who would you consider to be your mentor, and why? I haven't had a mentor but I try and observe the successful traits of leaders I've worked with and emulate the traits that fit my personality and career.
Offer any advice you have for maintaining work/life balance. As a working wife and mother, it's difficult. Making time for yourself - even if it's just treating yourself to Starbucks once in awhile or going on a walk with a friend helps me recharge my batteries.
Offer any advice you have for today’s PR practitioner. PRSA has an amazing number of free webinars online and there's always more to learn. Make time to get to a few PRSA events a year and network with the wonderful professionals in our field.
When you’re not working, what do you like to do in your spare time? Cheering for my son's varsity basketball team, reading and walking my dogs.
Share anything else you would like fellow chapter members to know. We are actively looking for program/speaker suggestions for future events for our Loudoun/Fairfax committee and welcome volunteers and ideas. If you are interested in learning more about the committee, visit our webpage.