Jasmine Kent | PRSA-NCC
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Jasmine Kent

Public Relations and Marketing Coordinator
Four Seasons Hotel Washington, DC
Jasmine Kent

Years as a Member of PRSA-NCC: 1
Twitter ID: @LoveJasPR
LinkedIn ID: www.linkedin.com/in/jasminelkent

Why did you join PRSA-NCC? In college, I was a member of PRSSA so it was a natural transition. I continued with PRSA-NCC to build relationships with people in the field that could inspire me professionally. As Public Relations evolves, I think it’s beneficial to collaborate and bounce ideas off of people who have different experiences than yourself. 

How long have you been in the PR field? 3 years

What was your first job in the profession? I’ve had a lot of small media/communications internships and gigs before landing my first “real job” as the Public Relations Coordinator at Virginia Commonwealth University School of Nursing.

Tell us about your range of experience and/or your greatest skills. I love social media and event coordination. I get a thrill in bringing people together and building networks, so professionally social media management is my thing. I find that social media is a great forum to build, educate, and connect to audiences

What’s your greatest career achievement? Launching LoveJasPR, I established a communications agency focusing on community building. More complex than just social media management, I work to establish communities between businesses and their audiences on and off line. 

What are your current career/professional goals? As I do with my clients, I hope to build a professional community of my own this year. My goal is to offer social yet professional events for millennials of different professions. 

How would you describe your professional philosophy? Always keep learning. Learn from those new and seasoned in the profession, you never know what you may discover. 

What’s your dream job? Anything allowing me to write and travel for a living.

Who would you consider to be your mentor, and why? I meet new mentors every day. Whether I’m speaking to someone in a different department at lunch, meeting someone at a networking event, or reading tweets from other PR professionals. I find a lot of conversations professional lessons learned. 

Offer any advice you have for maintaining work/life balance. We only have 24 hours in the day so it’s important to use them wisely while still taking care of self – working out, eating properly, and sleeping enough. It is easy to stay plugged in for 24 hours in this profession so I find it helpful to incorporate what you love into your work. 

Offer any advice you have for today’s PR practitioner. Keep up with current trends and know your industry inside and out. Pay attention to the details of what is happening now in your company and competitors, these things together help you develop new ideas for the profession. 

When you’re not working, what do you like to do in your spare time? I am a native Washingtonian but returning to DC after graduation, it seems like nothing is the same. I love trying new restaurants and taking walks around the Smithsonian. 

Share anything else you would like fellow chapter members to know. I credit PRSA-NCC for my start as a post-undergrad professional. I attended a PRSA-NCC event a month after graduating from Virginia Commonwealth University and met a woman who was looking for an intern. Although I was hesitant in taking an internship, she promised to help build skills and connect me with full time opportunities. She fulfilled that promise and I landed a job at Four Seasons Hotel, Washington DC.