Online Registration Closed: Learn How to be "Pitch Perfect" | PRSA-NCC
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Online Registration Closed: Learn How to be "Pitch Perfect"

January 16, 2013 - 8:00am to 10:00am

Online registration is now closed for this event.  Please plan to register on site.

$35 PRSA/WWPR Members
$55 Non-members
$10 Students/Retirees

$10 extra at the door

Navy Memorial
701 Pennsylvania Ave., NW
Washington, DC
Metro: Navy Memorial/Archives (yellow, green lines)

We all have them - the client that expects top-tier media coverage for their untimely or un-newsworthy "news," or the boss who wants their op-ed published in USA TODAY for such-and-such celebration month. You can't tell them no, so how do you turn that sour note into a pitch perfect placement?  

Join us for "Pitch Perfect," a media roundtable dialogue with top tier journalists from print and broadcast outlets. They'll share their pet peeves about pitches and offer their insider tips on how to make sure your next pitch strikes a high note. You'll have a chance to test real pitches you are working on, either live on the spot or submitted in advance, and receive constructive feedback straight from the journalists. We promise no harsh criticism, just positive, helpful feedback and an open conversation.

  • This panel is meant to be a constructive workshop where you can bring sample pitches, ideas or client upcoming events that you will be pitching.
  • Take the time to get constructive feedback from reporters that know how to and want to work more effectively with PR folks.
  • No negativity, only positive feedback and open flowing conversation with your key audience-reporters!


  • Jayne O’Donnell from USA Today
  • Andrea Stone formerly with the Huffington Post
  • Dion Haynes from The Washington Post
  • Hank Silverberg from WTOP

By signing up for this panel you will have access to top-tier journalists and true face-time with them to discuss your pitches and media relations plans. Attendees can submit their pitches beforehand to be read by a PRSA-NCC volunteer or they can bring their pitches with them to “live-pitch” throughout the workshop. Pitches will also be accepted on the day-of via Twitter hashtag #PRSANCC.  You don’t have to pitch a story, you can simply come and observe and take it all in.