Online registration is now closed for this event. Please plan to register at the door.
$35 PRSA Members
$10 extra charge at the door
Online registration will close at 10am on February 19
U.S. Navy Memorial & Heritage Center
701 Pennsylvania Ave., NW
Washington, DC 20004
Metro: Yellow/Green lines - Navy Memorial/Archives
For directions/parking, go to www.navymemorial.org
First there was MySpace, then Facebook, then Twitter, then LinkedIn, now Pinterest? And who else knows what others? Have you ever felt frustrated because just as you learn how to use one social media tool, another one comes along? How do we know which ones to invest our time on and, in general, how much time should we spend on social media efforts? If you have ever asked yourself these questions, this is the panel for you.
This workshop will discuss strategies you'll want to use in line with 2013's social media trends, including:
- Taking advantage of visual trends in social media which cut across all platforms;
- Making better use of “unlikely” marketing tools like SlideShare, Pinterest and IFTTT;
- Integrating social media more fully into your operations, so it's no longer "one more thing to do;"
- How social media has become part of a larger "owned and shared media" strategy which fits into the mix alongside "earned" and "paid" media; and
- How you can plot out your current activities and identify gaps with a proven framework.
- Denise Graveline, don't get caught
- Anthony Shop, managing director at Social Driver
- Susan Matthews Apgood, News Generation, Inc. (moderator)
Anthony Shop is Managing Director at Social Driver, a digital agency that connects companies and nonprofits with their audiences online. Anthony leads a team of strategists, developers and designers to build social, mobile and web experiences that achieve results. Social Driver works with a national client base that includes Fortune 500 corporations, leading nonprofit organizations and foundations, and venture-backed technology startups. Under Anthony’s leadership, Social Driver was named 2012 Small Business Champion of the Year by the DC Chamber of Commerce.
Denise Graveline's consultancy is called don't get caught, and she helps make sure her clients don't get caught behind the curve, without a message or speechless with social media strategies, media relations strategies and speaker and media training. A former journalist, she has led communications efforts for a wide range of major nonprofits, including the Robert Wood Johnson Foundation and the American Association for the Advancement of Science. She also is a former Deputy Associate Administrator of the U.S. Environmental Protection Agency, where she managed the agency's communications, education and public affairs efforts.