Podcasting has established itself as an effective way to tell your brand’s story and connect with your target audiences. According to Edison Research, podcasting is the fastest growing type of media -- and brands and public relations professionals are taking notice. With its rapid growth and popularity, podcasting should be in your communicators toolbox.
- But where do you start?
- What software and production equipment should you use?
- How do you craft an effective launch strategy?
- How do you get your client as a guest on a popular podcast show?
In this five-part workshop, attendees will learn the practical skills, techniques, and strategies for producing a high-quality and successful podcast. In addition, for those communicators working in-house or at agencies, this workshop will cover how to get their clients/senior staffers as guests on popular podcasts.
Additionally, this nuts and bolts workshop will discuss concrete steps for bringing each element of a great podcast together. Upon completing the workshop, attendees will be equipped with tangible steps they can take in planning, funding, recording, editing, promoting, and maintaining their very own podcast.
GWU School of Media and Public Affairs
805 21st Street NW, Room 309
Washington, DC 20052
$100 PRSA-NCC or WWPR Members
$100 The National Press Club (NPC) Members
$125 PRSA Members
Registration includes continental breakfast and lunch.
8:30 am to 9:00 am
Registration, networking, and continental breakfast
9:00 am to 10:00 am
Laying the Foundation for Creating a Podcast
Host Dan LeDuc of The Pew Charitable Trusts' podcast, After the Fact
Sultana Ali, Manager of Communications, The Pew Charitable Trusts
10:00 am to 11:00 am
The Art of Interviewing and Narrating
Host Fred Dews of the Brookings Cafeteria, The Brookings Institution
Natasha Roque, PR Coordinator and Producer of the Gensler podcast, Design Exchange
11:00 am to 12:00 pm
Production Strategies and Post Production Tips
Molly Ruland, CEO and Founder, Heartcast Media
Ian Enright, CEO & Co-Founder, Goat Rodeo
12:00 pm to 12:30 pm
Lunch and Keynote
Geoff Livingston, George Washington University
12:30pm to 1:30pm
Launch Campaigns and Promotion
Jenn Sherman, Founder and Chief Strategist, The Influencer Collective
Michael Hempen, The Associated Press and the National Press Club
1:30 pm to 2:30pm
The (Personal) Power of Podcasts: Case Study on T. Rowe Price and Washington Post BrandStudio Partnership
Annie Granatstein, Head of the Washington Post’s WP BrandStudio
Molly Holden, Senior Producer, Washington Post’s WP BrandStudio