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From PR Manager to PR Leader

February 13, 2013 - 8:30am to 12:30pm

$85 PRSA and WWPR Members
$125 Non-members

Includes continental breakfast

Event Host:

1140 Connecticut Ave., NW, Suite 350
Washington, DC  20036

Metro: Farragut West or Farragut North


Attend this comprehensive workshop and you will be transformed from a good PR manager into a great PR leader. The half-day workshop will offer management and budgeting skills to PR professionals in all employment settings who aspire to become inspiring and capable leaders of people and successful programs. It will teach you how to motivate and manage the people on your team, how to influence the decision makers whose decisions affect you, and how to be smart when it comes to finances and allocating resources.

This workshop is ideal for new or first-time PR managers who want to take their career to the next level. You will learn:

  • The differences between managers and leaders and the skills you need to lead
  • How to become self-aware, lead by example and develop the skills that inspire and motivate people and teams
  • How to manage expectations, juggle projects and achieve that elusive work/life balance
  • How to manage “up” so your boss will recognize your leadership skills
  • How to handle difficult colleagues, irate clients, and other emotionally charged people
  • How to effortlessly manage both sides of the client-agency relationship
  • How to effectively develop budgets in order to reach or exceed’ objectives and also meet your own financial requirements

Workshop Leader:
Jeff Ghannam, President, Crystal Communications and Marketing, LLC; Falls Church, VA, and past president of the PRSA-National Capital Chapter.

Jeff Ghannam brings more than 20 years of experience in corporate and non-profit communications and journalism. He is president of Crystal Communications and Marketing, LLC, a consultancy serving the association and nonprofit community with integrated communications and marketing services and leadership training targeted at communications staff.

Jeff was previously vice president of communications and marketing for the Biotechnology Institute in Arlington, Va.  Jeff’s career experience includes news reporting, editing, and PR management, all of which led him to hone his management and leadership skills. Jeff has conducted several leadership training workshops for organizations that want to maximize their human resources potential so they can better achieve their strategic objectives. He cites real-life PR management-based examples and scenarios and uses an engaging and interactive format that allows participants to address their specific management and leadership challenges.  

Comments from previous attendees:

"Jeff Ghannam's ‘From PR Manager to PR Leader’ seminar was a very educational experience. It helped me realize bad habits I had developed as well as provided several great leadership strategies. Jeff encouraged a lot of discussion among the PR professionals in the room, which was also extremely helpful in gaining new ideas and realizing many of us had similar situations, but a variety of solutions. I only wish we had more time in the course!”
Raegan Weber, Speechwriter/Public Affairs Manager, Mortgage Bankers Association

“Jeff Ghannam’s PRSA-NCC ‘From PR Manager to PR Leader’ seminar was brilliant. The seminar was useful, informative, and engaging. For any PR manager looking to become a leader, signing up for this seminar should be a no-brainer.”
Jay Srinivasan, Corporate Senior PR Manager, LEO A DALY

“As someone who is new to PR, the seminar gave me great insight into the industry. I got a realistic view of the everyday challenges PR managers face in various settings, and the tools to tackle them. I feel more confident about applying for PR manager positions now.”
Simone Alexander, Marketing & Strategic Communications Consultant

“Jeff's energetic attitude and knowledge on the subject made this seminar well-worth the time. He covered all aspects of management, from your employees to your boss to yourself. I highly recommend the ‘From PR Manager to PR Leader’ seminar. You will pick up tips you can implement into your job immediately that will help you better manage your career.”
Kimberly McVicker, Communications Manager, Dewberry

“As a newly promoted manager of a growing communications team, I found the seminar to be very well-organized, interactive, and informative. In particular, I found the sections on motivation and team dynamics very useful. I have used his advice on choosing the right people and hiring with team chemistry in mind very effectively. The section on running meetings was also very helpful—I’ve adapted my approach considerably, whether I’m leading the meeting or participating. It was well worth carving out an afternoon from a very busy schedule to become more effective as a team leader.”
Daniel N. Stohr, Director, Media Relations, Aerospace Industries Association