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From PR Manager to PR Leader

presented by the PRSA-NCC Professional Development Committee
February 27, 2019 - 8:30am to 3:00pm

Online Registration for this event has closed, but you are welcome to walk-in and register.

8:30-9:00am: registration, continental breakfast, networking
9:00am–3:00pm: program (lunch included)

Register today to participate in this comprehensive, instructor-led professional development workshop that previous attendees have labeled as “brilliant,” “informative” and “engaging.” This hands-on program presents management skills and techniques to PR professionals in all types of work settings who yearn to become more inspiring and revered leaders of people, projects and programs. It will teach you new and innovative ways to motivate and manage the individuals on your team, how to influence the decision-makers whose decisions affect you, and how to be smart when it comes to assigning tasks, allocating finances, and supervising resources.

“From PR Manager to PR Leader” utilizes real-life PR management-based examples and scenarios and employs an engaging and interactive format that allows participants to address their specific management and leadership challenges.

Ogilvy Washington
1111 19th St., NW, 3rd Floor
Washington, DC 20036

Farragut North (red line) or Farragut West (blue, orange, silver lines)

Cost: (includes continental breakfast and lunch)
$125 for PRSA-NCC members
$125 for WWPR members
$145 for PRSA members
$170 for non-members
*Includes continental breakfast and lunch.

This workshop is ideal for new or first-time PR managers who want to take their career to the next level.

  • The differences between managers and leaders and the skills you need to lead
  • How to become self-aware, lead by example, and develop the skills that inspire and motivate people and teams
  • How to manage expectations, juggle projects and achieve that elusive work/life balance
  • How to manage “up” so your boss will recognize your leadership skills
  • How to handle difficult colleagues, irate clients, and other emotionally charged people
  • How to effortlessly manage both sides of the client-agency relationship

Workshop Leader:

Jeff Ghannam, president, Crystal Communications & Marketing, LLC, and past president of the PRSA-National Capital Chapter.

Jeff Ghannam brings more than 20 years of experience in corporate and non-profit communications and journalism. He is president of Crystal Communications & Marketing, LLC, a consultancy serving the association and nonprofit community with integrated communications and marketing services and leadership training targeted at communications staff. Jeff’s career experience includes news reporting, editing, PR career coaching, and PR management, all of which led him to hone his management and leadership skills. Jeff has conducted several leadership training workshops for organizations that want to maximize their human resources potential so they can better achieve their strategic objectives.

Testimonials from Previous Presentations
“Jeff Ghannam’s ‘From PR Manager to PR Leader’ was informative, interesting and interactive. He kept the audience engaged throughout the presentation and provided useful skills that will continue to be relevant throughout my career. His workshop covers a full range of issues managers face – from running meetings effectively to handling difficult colleagues to improving the client/agency relationship – and all leadership levels would benefit from these insights.”
Shira Levy, Director, Communications, Global Strategy Group

"Jeff Ghannam's ‘From PR Manager to PR Leader’ seminar was a very educational experience. It helped me realize bad habits I had developed as well as provided several great leadership strategies. Jeff encouraged a lot of discussion among the PR professionals in the room, which was also extremely helpful in gaining new ideas and realizing many of us had similar situations, but a variety of solutions. I only wish we had more time in the course!”
Raegan Weber, Speechwriter/Public Affairs Manager, Mortgage Bankers Association

“Jeff Ghannam’s PRSA-NCC ‘From PR Manager to PR Leader’ seminar was brilliant. The seminar was useful, informative, and engaging. For any PR manager looking to become a leader, signing up for this seminar should be a no-brainer.”
Jay Srinivasan, Corporate Senior PR Manager, LEO A DALY

“As someone who is new to PR, the seminar gave me great insight into the industry. I got a realistic view of the everyday challenges PR managers face in various settings, and the tools to tackle them. I feel more confident about applying for PR manager positions now.”
Simone Alexander, Marketing & Strategic Communications Consultant

As a newly promoted manager of a growing communications team, I found the seminar to be very well-organized, interactive, and informative. In particular, I found the sections on motivation and team dynamics very useful. I have used his advice on choosing the right people and hiring with team chemistry in mind very effectively. The section on running meetings was also very helpful—I’ve adapted my approach considerably, whether I’m leading the meeting or participating. It was well worth carving out an afternoon from a very busy schedule to become more effective as a team leader.”
Daniel N. Stohr, Director, Media Relations, Aerospace Industries Association

“Jeff's energetic attitude and knowledge on the subject made this seminar well-worth the time. He covered all aspects of management, from your employees to your boss to yourself. I highly recommend the ‘From PR Manager to PR Leader’ seminar. You will pick up tips you can implement into your job immediately that will help you better manage your career.”
Kimberly McVicker, Communications Manager, Dewberry