Learn tips to develop contracting partnerships and build your PR practice. Despite calls for shrinking government, the feds still plan to spend $479 billion on contractors this fiscal year alone. And even though only a small slice of that money is for communications, the contractors awarded the big jobs need people like us to help them communicate their successes and mitigate their crises. How do you find the opportunities and get on their list of independent and small PR busiinesses to call when needed?
Jim Bender, a federal marketplace senior marketing communications professional with ZK Development Solutions, and Sandra Wills Hannon, PhD, who is the founder of The Hannon Group, together will discuss and present case studies of ways that independent and micro PR businesses can form productive strategic partnerships with federal contractors to grow their practices.
The session will address these key questions:
• Why should you partner?
• Why will someone want to partner with you?
• How do you find good partners?
• What makes for a strong partnership?
Jim of ZK Development Solutions is a senior marketing communications leader with more than 20 years’ experience in managing people, projects and clients in the public health and health care arena. He has successfully managed large project portfolios and staff to provide excellent service, grow market share and expand service offerings in for-profit and nonprofit organizations. He has significant business development successes including taking a start-up to over $24 million in annual revenue over a 10-year period. His strengths include business development, people management, fostering collaboration and behavior change communication.
Sandra Wills Hannon, Ph.D., APR is Founder and Principal of The Hannon Group, which has executed effective creative strategies for a federal agencies including the White House Office of National Drug Control Policy, Centers for Disease Control and Prevention and the U.S. Department of Energy. She is a nationally recognized communications expert known for her command of market research, and has dedicated her career consulting on providing services that in some way support the healthy living of Americans.
Prior to forming The Hannon Group, she was a VP at Fleishman-Hillard, and an associate professor teaching public relations at Howard University where she also earned her PhD in communications.