Featuring Suzanne Carawan, Chief Marketing Officer, HighRoad Solution
8517 Leesburg Pike
Vienna, VA 22182
Metro: Spring Hill (silver line)
Do you have the PR and marketing services that clients want? Do you know your market value and can price accordingly when it comes to setting up your client contracts?
These are some of the key questions we ask ourselves when we pursue client business. It’s not a simple task but pricing and setting up your PR and marketing contracts will make all the difference when it comes to not only securing new business but creating a more successful business partnership in the long run. Suzanne will walk you through essential components of structuring and pricing PR and marketing contracts including selected pricing strategies, cultural, social and technological effects on pricing, competitive research, and what to include (and leave out) of your next client contract.
$30 IPRA Members
$40 PRSA & PRSSA Members
$10 more at the door
Online registration closed at 5 p.m. on Tuesday, September 1
No refunds or cancellations after that time and date
About the Speaker:
Suzanne has spent her career marketing high-tech companies and their offerings. An expert in branding and go-to-market strategies, Suzanne has launched dozens of products and brought several companies to market. Having held global positions in the association, non-profit, telecom and event industries, Suzanne has had the joy of crafting the brand story for many companies and C-suite executives, providing the strategic marketing plan and overseeing the execution of digital, event, content and channel marketing programs.
Suzanne holds an MBA in hi-tech marketing from the Kogod School of Business at American University, an MPH in social marketing from Tulane University and an undergraduate degree in philosophy from the University of Maryland. An active participant, member and volunteer, Suzanne is a member of the American Society of Association Executives (ASAE) and serves on their Meetings & Exposition Council. She is also a long-time member of the American Marketing Association, Strategic Marketing Association, NTEN and the CMO Council. Suzanne serves on the advisory board for the Event Alley Show and is a member of several event industry associations where she is a passionate advocate of event technology & marketing.