Refreshing Your Personal Brand for 2019 Career Success | PRSA-NCC
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Refreshing Your Personal Brand for 2019 Career Success

presented by the PRSA-NCC Professional Development Committee
January 10, 2019 - 8:00am to 10:00am

8:00-8:30 am - Networking, registration, continental breakfast
8:30-10:00 am - Program & Q&A

Thinking about reinventing yourself in the new year? If you are looking to get to the next level, this morning workshop will provide you with strategic advice for taking control of your personal brand. This 90-minute workshop will help jump-start your 2019 journey for re-packaging yourself and communicating your value to prospective clients and employers.

With the right strategy, this workshop will help you start thinking about how you can leverage LinkedIn and offline opportunities to build your personal brand and stand out during interviews and networking events.

In this workshop, you will learn:

  • Strategies for promoting your brand to potential clients and employers
  • Steps to build your brand online
  • Ways to make meaningful first impressions offline
  • How to build a powerful LinkedIn profile and
  • Networking etiquette for promoting your personal brand
  • How to identify your individual strengths and brand keywords

Location Host:
Hager Sharp
1030 15th St., NW, Suite 600E
Washington, DC 20005

Metro: McPherson Square (blue, orange, silver lines), Farragut North (red line)

Cost:
$28 National Capital Chapter (NCC) Members
$38 PRSA Members
$60 Non-members
$10 Students/Retirees

$10 more at the door

Refund/cancellation policy

About the Speakers:

Bianca J. Jackson is a storytelling and branding consultant who helps job seekers and entrepreneurs brand and position themselves to target and attract new career and business opportunities. She has grown her LinkedIn following from 1,200 to 23K in less than a year. By challenging the status quo that LinkedIn is just another resume and infusing creativity in her engagement strategy, Jackson now stands out as an influencer on the platform. Through speaking and consulting, Jackson delivers impactful training for anyone or any business who wants to connect to with more than five hundred million professionals globally to take their careers and businesses to new heights.

Kate Perrin, CEO, founded PRofessional Solutions, LLC in 1994 as the Washington metropolitan area’s first and only public relations temporary services agency. Her company has filled the temporary PR and communications staffing needs of associations and non-profits, corporations and small businesses, government agencies and PR firms. Kate has worked for 20 years in public relations and marketing communications and is a frequent speaker at professional development and communications events.

As Hager Sharp’s director of human resources, Beatrice Hoppe is a business-oriented professional who recognizes that employees are an organization’s number one asset. She ensures strategic and tactical human capital issues are addressed and resolved in the company’s best interests. Beatrice has over 15 years of human resources and domestic and international business consulting experience. She has a Senior Professional in Human Resources designation and M.A in human resource management.