It’s no secret that research and planning are the foundation of great communications campaigns. But how do you get the data you need without exploding the budget on research? Not every campaign can afford the time and budget to conduct formal focus groups, pre-campaign surveys, and message testing. Still, PR success today demands evidence-based strategic insights about what motivates target audiences and what messages will resonate with them. Sharon Reis of The Reis Group offers tips on how to achieve success without omitting these important steps of research and planning. Learn ways to scale research to fit your project and budget from an award-winning PR professional with a reputation for developing messages that resonate.
Brio Tuscan Grille
7854L Tysons Corner Center
McLean, VA 22102
$35 IPRA and PRSA Member
$45 Non-members and Guests
$10 more at the door (space permitting)
Online registration closes at noon on Tuesday, January 30
About the Speaker:
Sharon Reis, principal of The Reis Group, (formerly a partner at GYMR Public Relations) has built a reputation for creating research-based communications that help clients in healthcare, science and social issues make a difference in the world. With 25 years in health communications, Sharon was a 2016 finalist for Washington Women in Public Relations Woman of the Year.