Snapchat is the fastest growing social network. As of July 2016, more than 200 million users were active on the platform and they were posting more than 400 million rapidly disappearing snaps every day.
For PR professionals, these staggering figures raise some questions:
- Why would I want to use Snapchat for PR purposes?
- Who is on Snapchat and how can I connect with key audiences?
- Where is the platform headed and can it be used for PR advertising?
The session will cover the big picture while also covering basic features and best practices. The program will be presented by a team from Social Driver, a digital marketing agency that helps companies connect with people through websites, social media and video.
Ruth's Chris Steak House
8521 Leesburg Pike
Vienna, VA 22182
Metro: Spring Hill (silver line)
PRSA and PRSSA Members - $35
Non-Members - $45
$10 more at the door
Online registration closes at noon on Tuesday, February 28. No refunds or cancellations after that date and time.
Sara Tuman is a Digital Strategist at Social Driver. In her role, she works with clients to develop and implement cross-platform digital campaigns. She specifically supports client initiatives through compiling metrics and analytics reports, conducting key target audience research, providing live social media coverage and giving strategic recommendations. Her current client projects include Honda, The Mayor’s Office of D.C., the American Hospital Association and GED Testing Service. Sara is also currently serving as a board member of Washington Women in Public Relations. She earned both her Bachelor’s degree in Journalism and Mass Communication and her Master’s degree in Integrated Marketing Communications from St. Bonaventure University.
Lucy Mink is the Digital Content Studio Lead at Social Driver. In her role, she works with the team of designers and copywriters to help clients and partners reach their goals across social media and other digital channels. You can catch Lucy writing content, developing digital strategies, and crafting new campaigns for SXSW, The Mayor's Office of DC, Hale and Hearty Soups, the DC Lottery, and Honda, among others. Lucy earned her Bachelor of Arts in English from James Madison University.