SOLD OUT: Breakfast Breakthrough: Driving Your Social Media Strategy | PRSA-NCC
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SOLD OUT: Breakfast Breakthrough: Driving Your Social Media Strategy

May 17, 2018 - 8:00am to 9:30am
This event has sold out.
20th Century tools won't work if you organization is stuck in a 20th Century culture. It takes more than tools to connect with people in today’s world. Social technology puts people at the center, empowering them to write their own story and connect in ways that used to be unimaginable. Organizations and brands that embrace today’s culture make connections and get results. This is not a typical social media workshop. We will not teach you what a hashtag is or the difference between liking and following. We won’t even tell you how to tweet. We will pose serious questions about how to develop a comprehensive strategy that unleashes the energy of your people -- customers, donors and advocates. Learn how leading companies and nonprofits are using social media to achieve their business goals. This session will use real-world examples to show how your organization can:
  • Put people and their story at the center, rather than your brand or bureaucracy
  • Create strategies around how people actually behave, not how they say they would
  • Engage people by aligning your content with their wants and needs

National Press Building
529 14th Street, NW, Suite 750
Washington, DC  20045
Metro: Metro Center

Cost: (includes continental breakfast)

FREE for anyone needing a scholarship. To request a scholarship, please contact Scott Ward at

$5 for PRSA-NCC Members working at Associations or Nonprofits
$10 Other PRSA Members
$15 Non-Members


Presenter: Anthony F. Shop, Co-Founder and Chief Strategy Officer of Social Driver

Anthony is a pioneer in the field of digital media. Social Driver is an award-winning digital agency that helps companies connect with people today through websites, social media, and video. Under Anthony’s leadership, Social Driver was named the 7th fastest growing U.S. agency by The Agency 100 and one of “DC’s Coolest Companies” by DCInno. Anthony was named #5 on Financial Times' OUTstanding LGBT+ Future Leaders List and among the "40 Under 40" by the Washington Business Journal. The first new media professional ever elected to the prestigious National Press Club’s Board of Governors, Anthony founded the Club's "Get It Online" digital media series. He earned his MBA from The George Washington University School of Business, where he serves as a lecturer. Learn more at