SOLD OUT: Making Branded Videos for Social Media | PRSA-NCC
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SOLD OUT: Making Branded Videos for Social Media

presented by the PRSA-NCC Professional Development Committee
March 29, 2018 - 8:00am to 10:00am

This event is sold out.  There will be no onsite registration.

8:00 - 8:30 a.m - Registration, networking, continental breakfast
8:30 - 10:00 a.m. - Program and Q&A

Today most online video views are watched on mobile devices. More brands are producing square videos since they take up 78% more screen space than a traditional rectangular (landscape) video. In addition, 85% of Facebook videos are watched while muted resulting in closed captions becoming an industry standard. With the success of Snapchat and Instagram stories, more brands are even starting to experiment with vertical videos. It only makes sense that more brands are taking a social media-first approach when planning and producing video.

Alex Herder, Co-Founder and Creative Director of the DC-based video firm The Duke & the Duck will lead an instructor-led workshop while talking through all things social + video, including:

  • The state of social media video and why all branded video should be formatted for mobile.
  • What the new Facebook algorithm changes mean for your video strategy.
  • Online tools for do-it-yourself (DIY) social video that are much better than iMovie.
  • When it's worth hiring professionals and how to get the most out of that investment.
  • What is and isn't a good topic for your company or client’s video.
  •  Live streaming and rapid response tactics.
  • And much, much more!

72% of people would rather watch a video to learn about a product or service, so why aren't you doing more of it? If your answer is that it's too expensive or just too unfamiliar, then you should come to this workshop.

Subject Matter
1201 New York Avenue, NW, Suite 900
Washington, DC  20005
Metro: McPherson Square

$28 National Capital Chapter (NCC) Members
$35 PRSA Members
$60 Non-members
$10 Students/Retirees

$10 more at the door

Refund/Cancellation policy

About the Presenter:

The Duke & the Duck has been making (mostly animated) videos on the internet for 9 years. Their clients include non-profits like the Pew Charitable Trusts, advocacy groups like the ACLU, and corporations like Volkswagen. Check them out at