Whether you want to win more press coverage, attract more customers, improve online engagement or increase membership, your audience needs to pay attention and understand you before they will act. Telling stories gives them a doorway into your world.
We’ll explore ways to easily identify engaging stories that will make your organization or client memorable, and discuss best practices to use them in your PR and marketing. Storytelling is a critical skill and arguably the most fun part of any communications campaign. Every individual and every organization has a story. What’s yours? Be ready to share a few stories.
Key takeaways you can use right away include:
- How to find great stories in your organization
- How to pitch those stories as part of your communications outreach
- How storytelling fits in with all of your other PR and marketing
BRIO Tuscan Grille
7854L Tysons Corner Center
McLean, VA 22102
$35 PRSA-NCC, IPRA or WWPR Members
$10 additional at the door
Robb Deigh is founder of RDC Public Relations, LLC. He works with clients to boost their visibility and brands primarily through press story placement and writing all types of business content. Before starting his company in 2000, Robb was PR director of two divisions of America Online and, for seven years, head of national PR for the PBS television network and for Blackboard Inc. He is a former journalist, reporting for US News & World Report Magazine and other national and regional news outlets. Robb is the author of two public relations books, the latest is “SPARK: The Complete Public Relations Guide for Small Business,” (Amazon) and he has won three national book awards for excellence in business writing. Robb is a former US Army communications officer, a former speechwriter for the US Secretary of Agriculture and a frequent speaker on communications topics. www.rdccommunication.com