Surviving Facebook Changes: How to Adapt and What it Means to Your Business and Clients | PRSA-NCC
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Surviving Facebook Changes: How to Adapt and What it Means to Your Business and Clients

presented by the PRSA-NCC Independent PR Alliance
April 5, 2018 - 11:30am to 1:30pm

Anxiety rising over Facebook changes?

Facebook’s latest round of changes to its news feed is not good news for brands. Facebook continues to restrict the sharing of public content created by brands in favor of content created by individuals. Facebook remains an important online platform for every brand with more than one billion active users. That means we have to better understand these changes to adapt the way we promote our clients and business on Facebook.

The presentation will explore how public relations professionals can better navigate these changes and help brands successfully reach and engage their target audiences on Facebook.

The session offers key take aways including:

  • How brands can effectively reach target audiences Facebook
  • Finding the right mix of organic and paid activity
  • How brands can future-proof Facebook strategies

Cost:
PRSA & IPRA Members - $35
Non-Members - $45

$10 additional at the door, space permitting

Online registration closes at noon on Tuesday, April 3

Location:
BRIO Tuscan Grille
7854L Tysons Corner Center
McLean, VA 22102

 

About the Speaker

Jill Kurtz, APR is a long-time member of PRSA-NCC and IPRA. She specializes in digital marketing, social media strategy, strategic communication and public relations. As owner of Kurtz Digital Strategy, she develops online marketing and communication strategies for clients that achieve critical business goals.