Switch & Learn: Boost Your Social Media IQ | PRSA-NCC
Home > Events > Switch & Learn: Boost Your Social Media IQ

Switch & Learn: Boost Your Social Media IQ

Online registration is now closed for this event
October 1, 2015 - 11:30am to 1:30pm

Google, LinkedIn, Yelp, and more will be topics at this social media switch and learn. Come for lunch and walk away with useable tips and insights into social media trends and topics from four DC-area experts.  The explosion, variety and evolving nature of social media provide PR opportunities but also challenges to keep pace. Learn effective tips and techniques.  At the luncheon, each expert will introduce their table topic and then attendees will break into roundtables for a deeper dive on the specifics. Attendees will switch tables every 15 minutes, enabling you to hear from all four speakers.

Our four presenters and their roundtable topics are:
Leveraging LinkedIn, Lisa Karl, co-founder, Savvy Digital Business
Press Releases in Google’s New World Order, Gabriel Chapman, Business Wire
Building a Yelp! Community, Montaign Gamino, Yelp Brand Ambassador
Twitter Tips for Businesses, Lisa Nicholls, CEO, Tira! Strategies

Embassy Suites
8517 Leesburg Pike
Vienna,VA  22812
Metro: Spring Hill (Silver Line)

$30 IPRA Members
$40 PRSA & PRSSA Members
$50 Nonmembers

Online registration closes at 5:00pm on Tuesday, Sept. 29. No refunds or cancellations after 5:00pm on September 29.

Speaker Bios

Lisa Karl is a partner and co-founder of Savvy Digital Business, a social media strategy consulting and training firm, teaching small business owners how to best develop their online presence to drive traffic and increase sales through consulting, workshops, and online courses. Previously, Lisa consulted with small to mid-sized businesses developing and implementing marketing strategy plans. She was an editor for a life cycle start up, and a writer for newspapers, encyclopedias, sports teams, and magazines. Lisa volunteers at Loudoun Interfaith Relief, and is an active member of the Loudoun Chamber.
Gabriel Chapman is an account executive with Business Wire, a global market leader in commercial press release distribution. His PR specialties include consulting public and private clients on search engine best practices, multimedia strategy, and emerging social media trends. Prior to Business Wire, Gabriel worked as a documentary producer and served as vice president of a mobile startup specializing in short-form video for the internet and mobile devices.  He is on the board of the Maryland Chapter of PRSA. Follow him on Twitter @gabe_chapman.
Montaign Gamino is an experienced digital marketing manager.  As a professional independent marketing consultant, he has deep experience in digital marketing strategy and execution with top tier, high-profile clients including Marriott International, Yelp, Inc., American Red Cross and The Nature Conservancy. As a Yelp Brand Ambassador, he helps build, grow and promote a strong Yelp review community in DC metro area by leveraging social media and viral marketing tactics.
Lisa Nicholls is the CEO of Tira! Strategies, a firm she founded in 2010 to help businesses create an online presence through the use of social media. Lisa is responsible for branding her clients through content creation. She developed her expertise while working at a local newspaper, The Observer, which was at the forefront of using social media to promote and advertise businesses. Lisa is also active in the community, including the Greater Reston Chamber of Commerce and the American Cancer Society.