Congratulations to all of the 2017 Thoth Winners.
The CDC and Hager Sharp received the Thoth Best of Show award for their HPV Vaccine is Cancer Prevention campaign. The campaign increased the quality of clinicians’ HPV (human papillomavirus) vaccination recommendation for children 11–12 to ultimately increase vaccine uptake. The HPV vaccine can prevent more than 90 percent of HPV-related cancers from ever developing. The campaign utilized research, message and materials development, partnerships, paid media and evaluation to generate exposure across targeted channels and increase recommendation quality.
About the Thoth Awards
Each year, PRSA-NCC awards outstanding public relations in the national capital area with the prestigious Thoth Awards.
The awards are named after Thoth (pronounced “tot”), an Egyptian god of wisdom who was a mediator and scribe and credited as the inventor of communications and writing. In the spirit of Thoth, PRSA-NCC honors area PR professionals for their wisdom and contributions to the profession.
Awards are given for the best PR campaigns and top accomplishments in PR tactics.