The Trump Era: How DC Communicators are Capitalizing on Change | PRSA-NCC
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The Trump Era: How DC Communicators are Capitalizing on Change

presented by the PRSA-NCC Professional Development Committee
March 23, 2017 - 8:00am to 10:00am

Oniline registration is now closed for this event.  Space will be available at the door.

With what many perceive to be an “unpredictable” Trump Administration now in power over the Executive Branch, 2017 is shaping up to be a year of nearly unprecedented, dramatic change in Washington.  
While many communicators are called on to respond to these changes on behalf of their organizations, they can feel they are flying blind when it comes to change management.
This PRSA-NCC professional development event will provide tools, techniques, and theoretical knowledge that can help build your change expertise. Hear a panel of experts representing a mix of association, corporate and nonprofit sectors present case studies and strategy ideas to help you effectively plan for and navigate changes related to the new Administration’s policy and budget priorities, and the potential impact on organization reputation.  
Key takeaways include:

  •  Understanding the stages of change
  •  Knowing the roles of communication and advocacy professionals in change strategies related to the new Administration
  • Tips for counseling their organizations on managing and communicating change

Jamie Hennigan,
Vice President, Strategic Communications, National Association of Manufacturers
Michael McManus, Vice President, Corporate Communications and Government Affairs, Asia Pulp and Paper
Greg Staley, Senior Vice President, Communications, U.S. Travel Association

The moderator for the event is Jaya Koilpillai Bohlmann, MA, APR, MSMOB, President and Founder, Designing Communication

U.S. Navy Memorial’s Naval Heritage Center, 701 Pennsylvania Ave., NW, Washington, DC 20004. Adjacent to Archives/Navy Memorial Metro Stop (Yellow and Green Lines)
$35 PRSA, WWPR and BPRS members
$60 non-members
$10 students/retirees

$10 additional the door
Online registration closes at 10:00 a.m. on Wednesday, March 22
Cancellation/refund policy

Panelists and Moderator bios:

Jamie Hennigan is vice president of strategic communications at the National Association of Manufacturers (NAM), the nation’s largest industrial trade association and the leading voice for the manufacturing sector in the United States. He is responsible for coordinating media strategy and communications to promote the NAM’s policy agenda. Mr. Hennigan brings years of communications experience on Capitol Hill and in the executive branch as well as on congressional and presidential campaigns. Before joining the NAM, Mr. Hennigan served on the staff of the House Natural Resources Committee under Chairman Doc Hastings (R-WA-04). While at the committee, he served as spokesperson and communications advisor. He also coordinated the committee’s outreach to outside organizations, industries and elected officials on a number of legislative issues under the committee’s jurisdiction. Prior to joining Chairman Hastings’ staff, Mr. Hennigan was both communications director and senior policy advisor to Rep. John Fleming (R-LA-04), where he developed and implemented the office’s communications activities and advised the congressman on a range of policy issues.

Michael McManus is vice president, government and corporate affairs as well as stakeholder relations in North America for Asia Pulp and Paper Group (APP). APP is one of the world’s largest, fully integrated pulp and paper manufacturers whose products are utilized by millions of people every day.  Mr. McManus is currently responsible for corporate communications, stakeholder engagement, internal and external messaging, sustainability public relations, corporate and government affairs and customer relationship strategy. He joined APP from Sodexo, a global hospitality and facilities management company where he managed digital communications for North America.  Mr. McManus also spent  15 years as a journalist, including 12 years anchoring, reporting and producing at CNN.

Greg Staley serves as senior vice president of communications for the U.S. Travel Association, which he joined in November 2012 to manage the organization’s external and industry-focused messaging. Prior to joining U.S. Travel in this capacity, Mr. Staley led marketing and communications at Destination DC, the official convention and tourism corporation for Washington, DC, where he was vice president and developed communications, advertising and digital marketing programs that promoted the nation’s capital for leisure and business travel.

Jaya Koilpillai Bohlmann is the president and founder of Designing Communication, a PR firm focusing on corporate communication, reputation management and organizational effectiveness. She is also a corporate social responsibility and communications thought leader, coach and mentor, and author of “This Changes Everything: Transforming Your Life from the Inside Out” (based on her proprietary five-stage model for change).