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Zeroing In – How PR Can Embrace Programmatic Media Targeting

presented by the NCC Independent Practitioners Alliance
June 2, 2016 - 11:30am to 1:30pm

Online registration is now closed for this event.  Please plan to register at the door.

In the early 1990s the seminal book on marketing, The One-to-One Future, predicted the means to which there would be a personalized economy. Today technology allows public relations professionals, as well as media buyers and marketers, to reach its intended online audiences with pinpoint accuracy through the use of multiple touch points.

This notion of programmatic media “hypertargeting” has the ability to deliver customized messaging to a very defined or niche audience across various mediums to reach our audiences by leveraging segment data and advanced technologies.

Gabriel Cohen, Vice President of Media at Virginia Beach-based Seventh Point will explain programmatic targeting and walk us through how public relations practitioners can use it to better reach its target audience and increase its campaign successes.

Location:
Ruths Chris Steak House
8521 Leesburg Pike
Vienna, VA  22182
Metro: Spring Hill (silver line)

Cost:
$35 IPRA Members
$40 PRSA Members
$45 Nonmembers

$10 more at the door
Online registration closes at 10:00 a.m. on May 31.  No refunds or cancellations after that date and time.

 
About our speaker:
After graduating from George Mason University, Gabriel Cohen has been involved in all areas and disciplines in marketing, advertising and business operations. For 10 years, he’s driven brand awareness and affinity through community outreach programs, led social media outreach, and overseen website design and content development. He’s developed tangible ROI through the world of paid media, research, design, and data analysis.
 
At Seventh Point, all media operations fall under Gabriel Cohen’s auspices. Gabriel’s most notable contribution has been to create and develop Seventh Point Audience Optimization, our Programmatic Trading Desk Operation; connecting Seventh Point to the world’s most noted Demand Side Platform and over 70 different data providers. He leads a robust team of data scientists, persona developers, planners and traders, constantly honing their skills and adding new capabilities, and has earned Seventh Point a reputation for being “out in front” in all areas of media – paid, owned and earned.